E-commerce is rising, but ever thought about why exactly your audience wants to buy online? Despite the fact that the idea of retail stores continues to be very popular?
Even though businesses spend a lot of time looking to define their buyer personas and ideal customers, they frequently overlook the main psychology behind online shopping.
Customers don't really buy anything from anyone online. They have a thought process that either encourages these to complete a purchase or drives them to another retailer. For example, products having a big price tag often face difficult in selling online. And then there are items that people may want to get a feel of before purchasing.
But using the changing times, e-commerce has changed into a way of life and businesses have discovered a way to suffice the decision-making needs in the customers.
1. Wide range of products to decide on from
Having an online store offers you an opportunity to get past the shelf space issues and will include more inventory in your business.
While it might seem like challenging to most retail business holders, the opportunity of being offered a variety of products online is one in the primary reasons behind the shift to digital shopping. More and more people today search for brands online rather than stores - they have more product variations, sizes, availability, etc.
For example, Amazon started as an online bookseller. But today, it sells sets from clothes, shoes, bags, watches to even peanuts.
2. Competitive prices for all those products
Today, there are numerous of people who visit physical stores to evaluate a product, its size, quality and also other aspects. But hardly any of them can certainly make the purchase from these stores. They tend to discover the same product online instead.
The reason being, the expectation of the competitive pricing. These customers are commonly known as bargain hunters.
If you can, offer competitive pricing for the products when compared with that in the physical stores. You could also tend to put a couple of products on every range, available for sale to draw the attention of bargain hunters.
For example, Snapdeal comes with a 'deal of the day' - the location where the pricing of merchandise is considerably low when compared with what they would cost in stores. This makes the customers can use think they may be bagging a great deal, and also the sense of urgency round the deal enhances the number of conversions.
3. Reviews off their online shoppers
According to Internet Retailer, 62% of clients look for online reviews on a product or service or service before purchasing it.
In physical stores, it is impossible to get a shopper to understand other industry is saying about the products - especially using the sales people ensuring they hear outright the good. And that's one other reason, why they prefer home supplies.
Offer reviews, ratings or customer testimonials to your products and display them clearly about the product pages. The better the rating, the greater are the chances of it to market.
4. Ability to match prices
Moving from one brand store to an alternative can be really tedious. On the other hand, switching sites to check prices of merchandise from different brands is much easier. Apart from the reviews given on different websites, prices include the next thing that customers search for.
The simplest way of doing so is displaying an authentic price and also the price that you are offering. It becomes easier for them to notice the difference, thus, the chances of these seeking to other retail internet vendors become a lot lesser.
For example, if you are running a winter sale, make sure you display the original price, the percentage of your offering and the new price around the product pages. And don't forget to highlight the offer on the homepage at the same time.
5. Saving lots of time
Traveling to stores which are not close by just because you want to invest in a certain brand, is usually a put-off. That may be the reason why most customers seek to online stores instead. The ability to search through the products and purchase whatever they want, from wherever they are, saves them a lot of time.
But what these customers generally seek for is the efficiency of delivery that an internet retail store offers. Be it a 'next day delivery', '48 hours delivery' or perhaps a 'standard delivery within seven days of order', keep the delivery information absolutely clear. And if possible, give them the ability to pick their delivery date.